That said, it does seem kind of odd that Facebook - a company that seems to prioritize gathering user data above all else - is giving up on capturing people’s photos through Moments, but it’s possible that the technology here could show up in the more mainstream Facebook app down the line now that Moments is dying. Facebook employed user data for things like figuring out who your friends are or when their birthdays are, but Moments photos themselves were stuck in a weird bubble - ultimately, it ended up being easier to just share photos to Facebook or use another service like Google Photos that was actively being developed. Moments was an interesting attempt for Facebook to hook more users, but the app didn’t actually link those photos up to Facebook proper, leaving it in a sort of no man’s land. Not enough people used the app, according to Facebook
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